Meet the Team
Founder & Lead Strategist
Ben Joslin
Ben leads Lever's strategy process, helping businesses create effective marketing plans that are then implemented with the help of proactive AI agents. He helped design the sprint framework, and AI powered marketing workflows that save businesses thousands. His background in strategy and automation ensures clients never have to choose between a solid plan and the execution team to run it.
What We Do
You get the depth of a senior strategist and the capacity of a full marketing team, without the overhead. Lever builds your foundation first, then deploys AI agents to execute it. The model is built for B2B companies doing $1M to $50M in revenue that need real strategy and consistent execution.
Our Mission
Lever exists to close the gap between having a marketing strategy and actually running one.
Foundations First
Before channels, campaigns, or content, you need to understand your audience, your go-to-market motion, and your unique advantages. Lever does that work first, every time.
No Handoff
The same strategist who builds your plan deploys the agents that execute it. There is no translation between what was planned and what gets done.
AI That Executes
AI agents handle the labor-intensive, repeatable parts of marketing so the strategy actually gets implemented, not just documented. You review the outputs. Lever handles the volume.