Privacy Policy

Lever ("we," "us," or "our") operates the website at leverco.marketing. Lever is a marketing strategy and AI agent implementation agency based in Maine, United States.

For any privacy-related questions or requests, you can reach us at hello@leverco.marketing.

We use the information we collect for the following purposes:

• Delivering Your Audit Results: Processing your quiz responses and generating a personalized marketing audit report emailed to the address you provide.
• Responding to Inquiries: Replying to contact form submissions and booking requests.
• Improving Our Services: Analyzing aggregate, anonymized usage data to improve website content, user experience, and service offerings.
• Security and Fraud Prevention: Using reCAPTCHA and rate limiting to protect our forms from spam, bots, and abuse.
• Business Communications: Sending follow-up communications related to your audit results or inquiry, only where you have provided your contact information for that purpose. We do not send unsolicited marketing emails.

Lever uses artificial intelligence (AI) tools as part of our service delivery. Here is how AI interacts with your data:

• Audit Scoring: Your Marketing Stack Audit responses are processed through an automated scoring algorithm on our servers to generate your personalized results. This is deterministic scoring, not AI-generated.
• Client Service Delivery: If you become a client, AI tools may be used to assist with marketing strategy, content creation, analytics, and workflow automation as part of our service delivery. Client data used in AI-assisted workflows is handled under the terms of your specific service agreement.
• Human Oversight: All AI-generated outputs are reviewed and validated by a qualified human before delivery to clients. AI assists our work — it does not replace human judgment.
• No Automated Decision-Making: We do not use AI to make automated decisions that produce legal or similarly significant effects on individuals without human involvement.

We use the following third-party services that may collect or process your data:

Each of these services operates under their own privacy policies. We encourage you to review them. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Our website uses the following cookies and tracking technologies:

• Google Analytics Cookies: First-party cookies used to distinguish unique users, throttle request rates, and track session information. These cookies collect anonymized usage data.
• Google reCAPTCHA Cookies: Used exclusively for security purposes — to differentiate human users from bots. reCAPTCHA data is governed by Google's Privacy Policy and Terms of Service.

We do not use advertising cookies, retargeting pixels, or cross-site tracking technologies. You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features such as form submissions.

We retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected:

• Audit and Contact Form Data: Retained in our internal systems for up to 24 months after submission, unless you request earlier deletion.
• Client Data: Retained for the duration of the client relationship plus 12 months, unless a longer retention period is required by law or agreed in your service contract.
• Analytics Data: Google Analytics data retention is set to 14 months. Aggregate, non-identifying analytics may be retained indefinitely.

You may request deletion of your personal data at any time by contacting us at hello@leverco.marketing.

We implement reasonable technical and organizational measures to protect your personal information, including:

• HTTPS encryption for all data in transit between your browser and our servers.
• Server-side input validation and sanitization to prevent injection attacks.
• Rate limiting on all form submission endpoints to prevent abuse.
• Bot detection via Google reCAPTCHA v3 on form submissions.
• Disposable email address filtering to maintain data quality.
• Access controls limiting who can view personal data within our organization.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your information, we cannot guarantee absolute security.

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected personal data from a child under 16, we will delete that information promptly. If you believe a child has provided us with personal data, please contact us at hello@leverco.marketing.

Our website is hosted in the United States and our services are primarily offered from the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States where data protection laws may differ from those in your jurisdiction. By using our website, you consent to the transfer of your information to the United States.

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. We do not currently respond to DNT signals as there is no industry standard for how to interpret them. However, we do not engage in cross-site behavioral tracking.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically for the latest information on our privacy practices.

If you have questions about this Privacy Policy, want to exercise any of your data rights, or have concerns about how we handle your personal information, please contact us: