Terms of Service

By accessing or using the website at leverco.marketing (the "Site"), operated by Lever ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use the Site.

These Terms apply to all visitors, users, and others who access the Site, including those who submit information through our Marketing Stack Audit, contact forms, or any other interactive features.

Lever is a marketing strategy and AI agent implementation agency. Through the Site, we provide:

• Marketing Stack Audit: A free 12-question diagnostic quiz that evaluates your marketing operations and generates a personalized report with scores, gaps, recommendations, and AI agent opportunities.
• Informational Content: Blog posts, case studies, and educational content about marketing strategy and AI implementation.
• Contact and Booking: Forms to get in touch with us or book a call.

Paid services — including strategy sprints, AI agent implementation, ongoing marketing execution, and analytics — are provided under separate service agreements with their own terms, scope, pricing, and deliverables. These Terms govern only your use of the Site itself.

You agree not to use the Site to:

• Submit false, misleading, or fraudulent information through any form or interactive feature.
• Attempt to gain unauthorized access to any part of the Site, our servers, or any systems connected to the Site.
• Use automated scripts, bots, or scraping tools to access or collect data from the Site without our written permission.
• Interfere with or disrupt the integrity or performance of the Site or its infrastructure.
• Use the Site or any content on it for any unlawful purpose or in violation of any applicable law or regulation.
• Reverse engineer, decompile, or disassemble any part of the Site or its underlying technology.

We reserve the right to block access to the Site for any user who violates these terms, including through rate limiting, IP blocking, or other technical measures.

Lever uses artificial intelligence tools as part of our service delivery. By engaging our services, you acknowledge and agree that:

• AI tools may be used to assist with marketing strategy development, content creation, data analysis, competitive research, and workflow automation.
• All AI-generated work product is reviewed, edited, and validated by a qualified human professional before delivery.
• AI-generated content may contain errors, inaccuracies, or omissions. While we take reasonable steps to ensure quality and accuracy, AI outputs are provided as a starting point and undergo human review.
• We do not use your data to train AI models. Client data processed through AI tools is used solely for delivering the specific services you have engaged us to provide.
• The specific AI tools, models, or platforms we use may change over time as technology evolves. We will always maintain human oversight and quality control regardless of the tools used.

THE SITE AND ALL CONTENT, TOOLS, AND SERVICES PROVIDED THROUGH IT ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

To the fullest extent permitted by applicable law, Lever disclaims all warranties, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.

Without limiting the foregoing:

• We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.
• The Marketing Stack Audit and its results are provided for general informational and educational purposes only. They do not constitute professional marketing advice or a guarantee of any specific business outcomes.
• Blog posts and other content on the Site are educational in nature and should not be relied upon as the sole basis for business decisions.
• AI-generated content may contain inaccuracies. We make reasonable efforts to ensure quality but do not guarantee perfection.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LEVER, ITS OWNER, EMPLOYEES, CONTRACTORS, AFFILIATES, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, DATA, REVENUE, BUSINESS OPPORTUNITIES, GOODWILL, OR USE, ARISING OUT OF OR IN CONNECTION WITH:

• Your use of or inability to use the Site.
• Any content, recommendations, or information provided through the Site, including audit results.
• Any errors, inaccuracies, or omissions in AI-generated or human-generated content.
• Unauthorized access to or alteration of your data or transmissions.
• Any third-party conduct or content on or accessed through the Site.

For paid services, total liability is governed by the specific service agreement. For use of the Site (which is provided free of charge), our total aggregate liability shall not exceed $100 USD.

You agree to indemnify, defend, and hold harmless Lever and its owner, employees, contractors, and affiliates from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising out of or related to:

• Your use of the Site in violation of these Terms.
• Any information you submit through the Site that is false, misleading, or infringing.
• Your violation of any applicable law or regulation in connection with your use of the Site.

The Site may contain links to third-party websites, services, or content that are not owned or controlled by Lever. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. You acknowledge and agree that Lever is not responsible or liable for any damage or loss caused by your use of any third-party websites or services.

We may terminate or suspend your access to the Site at any time, without prior notice, for any reason, including if we reasonably believe you have violated these Terms. Upon termination, your right to use the Site ceases immediately. Sections that by their nature should survive termination — including intellectual property, limitation of liability, indemnification, and dispute resolution — will continue in effect.

Governing Law: These Terms and any dispute arising from your use of the Site shall be governed by and construed in accordance with the laws of the State of Maine, United States, without regard to conflict of law principles.

Informal Resolution: Before filing any formal legal action, you agree to first contact us at hello@leverco.marketing and attempt to resolve the dispute informally for at least 30 days.

Jurisdiction: If informal resolution fails, any legal action shall be brought exclusively in the state or federal courts located in the State of Maine, and you consent to the personal jurisdiction of those courts.

If any provision of these Terms is held to be unenforceable or invalid, that provision will be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms. The remaining provisions will continue in full force and effect.

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Lever regarding your use of the Site. These Terms do not govern paid service engagements, which are covered by separate service agreements.

We reserve the right to modify these Terms at any time. Changes will be effective when posted to this page with an updated "Last updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised Terms. If we make material changes, we will make reasonable efforts to notify you (such as by updating the date prominently at the top of this page).

If you have questions about these Terms, please contact us: